Tuesday, May 3, 2011

How to write emails to sell?


How does actually write emails that sell? Here is my attempt to give the picture.

1. Create a subject line that attracts attention.

Title the email is very important in email marketing. The title is the same email with a news headline if it dikoran. That is, make the title of your email attract the attention of the recipient to open your email. Make your recipient to be curious about the email you send. The bottom line email title is very important and a priority! If you fail to do this ... so do not expect a lot of your emails will be opened ..:)

The important thing is do not do lies in sending emails, what is written dijudul must relate to the content of the email. Because email marketing is built on trust and long-term friendly relations oriented, especially with the customer and your prospective customer.

In writing the title to avoid at megawali bunches title with an asterisk (*), exclamation (!), Question (?), Dollar ($) and the symbol of another symbol. Usually the title like this will directly didelet by the recipient, as indicated spam ... this habit that I do:)

Oh yes do not also use the email is not obvious example: scdjyghg@webanda.com ... usually I also direct mendelet email like this, you might as well right? :)

2. Personalkan your email to every individual (with
mention the name of the recipient).

Try to mention the name of the recipient in your email. The full name or nickname is also not a problem. Because by name, the recipient will be more familiar and feel a sense of personality.

For example: Apakabar Yanto? Yanto or hallo? or O Yanto! ... how do you think?

3. Remind them who you are, and where you
get in contact with them.

If you send an email to someone the first time, or have not
contact them, please remind them who you are and where you know their email in the early line of your email.

For example, "I Budi www.BengkelMotor.com motor repair shop owner, I get e-mail contacts as you fill in our newsletter column some time ago." Contents and follow the next steps ....

4. Bring the benefits for the recipient on the line or
the first paragraph.

In email marketing, try to get a benefit or advantage if someone receives an email from you. And the advantages / benefits they have received write in the first paragraph.

For example: "In gratitude for visiting our website, please come to our store to get a free service by simply print out this email for contact ."<--- is the first time.

If that sent the customer or prospective customer a long time, can be like this: Mr. yanto, you will get a discount of 50% service fee just to print out this email. But remember Pak Yanto is valid only for this month only you know.

5. Write a brief email and to the point aja.
Write an email with a brief and to the point only. Usually people would be lazy to read if she had seen her email is too long. Including me .. hehehe:)

Get the time of the recipient to read the whole of your email. better've finished reading your email within 30 seconds to 1 minute.

6. Tell your readers (the recipient) how
contact you, especially to order goods
you sell.

Well do not forget to also include the address of the contact how someone contact you.
It is important to avoid a potential customer candidates just disappear.

For example: "For more information please contact:
Mind
Motor Repair
Jl. Panglima Sudirman No. 1 Jakarta
Tlp. 021-1234567
Fax. 021-1234567

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